<<span style=”font-style:italic;”>img class=”size-full wp-image-563 alignleft” title=”kobo-wireless-ereader” src=”http://whatis-kindle.com/wp-content/uploads/2012/02/kobo-wireless-ereader.jpg” alt=”Kobo Ereader Wifi” width=”220″ height=”270″ />

The new Kobo Wireles eReader features a resolution of 600 x 800 pixels, 16 different levels of varying grayscale. As a result of this higher resolution, along with a wider range of grayscale levels, the e-books become more crisp and vibrant, and the cover picture of the e-books looks beautiful than before. The brand new Kobo eReaderhas a inbuilt internal storage of around 1 GB, with the option of expanding it with the use of SD card. Its current limit is mostly about 4 GB of expanded storage.

One of the absolute best things about this new Kobo eReader would be the WiFi capability. On account of this Internet ready connection, you are able to shop and update your library instantly. The wireless support of the new Kobo eReader supports different networks such as home networks, commercial hotspots and free networks. This feature is a big plus for the majority of people who want to go out at public places with wifi and coffee shops.

Making use of the latest battery technology, it can last longer than its predecessors. On a single full charge the new eReader can last 2 weeks with the Wifi feature switched off. That translates to about 10,000 page turns.

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Kindle vs Kobo, There is a new device in town which has successfully dominated the electronic gadgets industry, bringing a lot of attention back to reading; this is the electronic reading device. Many of these electronic reading devices are coupled with LCD reflective technology and multimedia players and tons of other features and functionalities.

Kobo is one of the newer products to enter into the ebook reader competition. The Kobo is made by Borders. The most basic comparison between the Kindle and the Kobo will show you that the Kobo is one of the cheapest ereaders on the market and is very capable of reading ebooks. The Kobo is slightly smaller in size than the Kindle.

The big advantage the Kobo has is its price. The Kobo is great at reading ebooks and is significantly cheaper than the Kindle. The Kobo is possibly the least expensive e-reader on the market at $99 for basic and $149 with WiFi, but the product is known to run slow and have some bugs. The Kindle costs $139 and higher.

Both of these devices use e-ink technology to display the books. E-Ink makes the screens of e-readers resemble paper, reducing eye strain and glare. They also both have impressive battery lives, with the Kindle lasting up to ten days with WiFi and one month without, and the Kobo lasting as much as two weeks.

The Kindle offers so much more than the Kobo. If you want extra features from your ebook reader besides just the ability to read ebooks then your choice should be the Kindle. With the Kindle you gain access to highlight options, a note making tool, search functionality, built in dictionary, and page search options. Your reading experience while using this device is essentially enhanced without adding complexity.

Downloading and purchasing books is a much simpler process with the Kindle eBook reading device, because it’s possible for you to carry out this entire process directly from the device. The Kobo on the other hand requires either Bluetooth or USB in order for you to download eBooks to it.

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[caption id="attachment_249" align="alignleft" width="201" caption="Borders ebook"][/caption]

Borders’ eBook store launches with more than 1.5 million titles, including thousands of free titles, available in a variety of formats, including ePub, mobile and PDF. The store launch follows the successful introduction of the Borders iPhone and iPad apps, powered by Kobo, as well as the introduction of the Kobo eReader and Aluratek Libre eReader on Borders.com. To provide additional value around its digital offerings, the retailer will offer its Borders Rewards® loyalty program members with benefits ranging from special gift cards and free shipping on certain items, to exclusive offers on popular digital series, double Borders Bucks™ incentives on the purchase of eReaders, as well as other valuable offers.

Borders’ Consumer Research

The launch of the company’s eBook store will be complemented by its strong in-store digital presence through its upcoming Area-e sections, where customers will be able to try out a number of eReading devices before making a purchase. The Kobo eReader ($149), which also comes with 100 free titles, and the Libre eBook Reader Pro ($119), both of which are priced to fit most budgets, position Borders for strong consumer adoption and market penetration.  The Kobo eReader is currently available in select Borders stores and can be ordered on Borders.com anytime. The Libre eBook Reader Pro can also be ordered on Borders.com.

BlackBerry and Android Applications

Now customers can enjoy the free, easy-to-use eBook reading applications on the BlackBerry® Curve™, the new BlackBerry® Tour™ 9630 and the BlackBerry® Bold™, as well as Android devices. Users can download the free BlackBerry and Android apps in the Borders branded eBook store at www.borders.com.

About ”Powered by Kobo”: Kobo, Inc.

“Powered by Kobo” is an eBook partner program from Kobo, a global eBook service backed by Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings.

About Borders Group, Inc.

Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

Source : summary from www.borders.com

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